Sunday, June 21, 2009

Concepts + progression images


Madonna's Elevator: It represents a mini stage for her to travel around and perform in. It is seperated into two parts - an inner part which she stands on and an outer part which rotates around. The pathway of this elevator symbolises her career. It pauses at high and low moments, occasionally going wildly. At high points, fragments of glass orbit around the stage which resembles an atom, implying that she is in the centre of her world.


This image shows the relationship between Madonna's space and it's elevator, how one gets on/off and how the elevator moves.


Prada's Space: It is formed by detaching a segment from the concrete beam. The segment is detached by large strips of cloth tugging at it and creates tension in the cloth (in relation to power). The elevator would be a part that separates from the segment. As Prada expresses herself through her designs mostly and not through herself (as opposed to Madonna), the space is secluded by layers of cloth as she disguises herself behind them. The space would consist of basic tones of colours as well as simple geometric shapes as Prada is often considered a minimalist.


Meeting Space: It consists of a ring being constrained by strings of fabric. The ring represents Madonna and the strings of fabric Prada - it's like Prada is restraining Madonna's wildness, bringing her back down to earth as she does with her designs, for example, using classic cuts and dark tones, as she is more powerful at the moment, as there is nothing much going on with Madonna's career at the moment but Prada, being a high end luxury brand, will continue to sell her designs as they are popular. A sense of movement is shown by the ring tilting sideways as Madonna, being a powerful figure as well, struggles to get out of these bounds.


Prada's space in relation to Meeting space. It shows strings of fabric extending from Prada's secluded space constraining the 'Madonna ring'.


Dining Table: The dining table and chairs slot into the ring above. The table is tied to both sides of the ring further constraining it.




Above: 2 sketchup images showing fabric testing/texturing with Prada space.



Above: 2 UT images showing the Prada space with fabric imported.

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